Medium, small and micro sized enterprises play a significant role in the Palestinian economy (Employment rate, output, export and the economy’s growth in general). According to the Palestine Economic Policy Research Institute (MAS) (2009) The MSMEs constitute 99% of the Enterprises in Palestine. But unfortunately these companies suffer from the Israeli Occupation that in its turn affects the Marketing Mix-(Product, Price, Promotion and place). High Competition, which is increasing rapidly on a local, regional and international level, Lack of Managerial & Marketing skills, and the limited knowledge about the international markets . These in return affect their performance in the local market and their ability in competing and export their products and services to the international markets.
And given that fact, the idea of developing a company that offers specialized and customized marketing and exports services and solutions is highly needed and responding to the market demand, here comes PalCircless.