1.   Background

1.1 Palestine Trade CENTER (PalTrade)

PalTrade was established in 1998, as a non-profit development organization, which was mandated as the Palestinian National Trade Promotion Organization.  Recently, PalTrade has evolved into an export development organization with a mission to lead the development and sustainable increase of Palestinian exports as a driving force for sustainable national economic growth; and has been instrumental in leading the way to establish a National Export Strategy.  PalTrade provides a wide range of support in the areas of export development and market intelligence, export promotion, and export policy and advocacy. 

2.   PROJECT BACKGROUND

PalTrade, PSC and PFI are partnering to implement the project titled “Creating a Competitive Edge of the Palestinian MSMEs in the Local and Potential Export Markets” in West Bank and Gaza. The Project aims to increase the capacity of MSMEs by targeting selected priority sectors/products to increase their market share locally and internationally and will focus on improving the competitiveness of a selected number of companies.

3.   Beneficiaery’s background

Founoun Company has been established in 2013, as a specialty decorative stone producer, focusing on exterior architectural elements and interior custom tiles. Founoun is considered the largest decorative stone producer in Palestine in terms of fabrication capacity, availability of high tech machines and potential to grow further. Founoun has been exporting stone through other Palestinian stone companies, distributors, and stone dealers mainly in the Gulf and the USA along with other markets, but at a very conservative capacity (1-2 villas per year).

4.   Objective

To access and increase the market share in the target markets, there is a need to hire an export manager consultant to collect market intelligence; such as potential buyers, distribution channel, prices, market trends, conduct presentations with architects, stone distributors and contractors; and reach maturity conversations to ask for project business and stone orders. The export manager consultant will be mainly responsible for marketing the company’s products in the US and Gulf markets through; conducting B2B meetings, present company’s in the international exhibitions, identify potential international buyers, follow up with the Company’s business leads and create new wave of leads

5.   CONSULTANCY PURPOSE AND EXPECTED RESULTS

The purpose of this assignment is to increase the competitiveness of the beneficiary in the international market targeting the US and Gulf Markets. The assignment’s objective is to represent the company globally, meet potential clients, visit projects, network with architects and contractors, conduct market scans for sub-sectors or sub-products, investigate new technology and support the company to grow its business in an export orientation.

6.   Scope of Work

Tasks:

• Develop an outline of a sales and marketing outreach for the upcoming year


• Prepare a market scan for both USA and Gulf markets (gulf focus on UAE and Qatar)


• Reach out to current customers and contacts obtained during previous events and trade shows


• Reach out to customer leads and new prospects through cold calling


• Conduct field project site visits, meetings and presentations to attract new prospect clients


• Prepare for business to business meetings and schedule for the US and Gulf markets


• Execute the planned business to business meetings in the targeted markets


• Support with sending technical feedback, designs, sourcing correct stone type including sending samples, prototypes and mock-ups.


• Support with sending price offers, negotiating and working deals with clients


• Establish, develop and maintain positive business and customer relationships


• Involvement in marketing campaigns along with updating company promotional materials


• Manage trade show participation and proper presentation including construction


• Increase and growth in sales