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Background

Palestine Trade CENTER (PalTrade)

PalTrade was established in 1998, as a non-profit development organization, which was mandated as the Palestinian National Trade Promotion Organization.  Recently, PalTrade has evolved into an export development organization with a mission to lead the development and sustainable increase of Palestinian exports as a driving force for sustainable national economic growth; and has been instrumental in leading the way to establish a National Export Strategy.  PalTrade provides a wide range of support in the areas of export development and market intelligence, export promotion, and export policy and advocacy.

PROJECT BACKGROUND

PalTrade, PSC and PFI are partnering to implement the project titled “Creating a Competitive Edge of the Palestinian MSMEs in the Local and Potential Export Markets” in West Bank and Gaza. The Project aims to increase the capacity of MSMEs by targeting selected priority sectors/products to increase their market share locally and internationally and will focus on improving the competitiveness of a selected number of companies.

Beneficiary’s Background :

Al’Ard Palestinian Agri-Products Ltd is a member of Anabtawi Group of companies. It is an innovative and dynamic rapidly growing company founded on the principles of social investment in Palestine. Al’ard was established in 2008 to enter the international market by sourcing, packing and exporting premium high quality Palestinian agricultural products, the backbone of which is Olive Oil. We work, support and incentivize Palestinian farmers and cooperatives to produce high quality products that can succeed in the international market. Our products have reached the markets of USA, Canada, Europe, Malaysia, Japan, the Gulf countries and many more, Al’ard has a strategy in place to expand into further markets.

Al’ard is in the midst of taking a new approach in its way of doing business, Al’ard wants to develop a new strategy and transform the company towards a more organic, green and ethical fair approach.

Objective

Al’Ard is seeking to hire a local consultant expert in business development; in term of rural and agriculture development as this will be the major factor in order to market and target to the ethical based markets; specifically in the fair trade and organic fields.

CONSULTANCY PURPOSE AND EXPECTED RESULTS

The purpose of this is to increase the competitiveness of the beneficiary in the international market, targeting the Far East, EU and US markets. The identification of the markets was based on the Market Attractiveness Index analysis, and the selection of the program activities was discussed with and agreed upon by the beneficiary. It’s expected that by implementing the below activities, the company will increase its export and will increase its market share in the target markets.

Scope of Work

Al’Ard Company is planning to put more emphasis on marketing its products in the ethical and social targeted markets. The company has some experience in working on developing a fair trade and organic products but needs more support to come up with a solid strategy to develop and meet the ethical market requirements and to better market these products effectively.

To that end, Al’Ard is seeking to hire a local consultant expert in business development; in term of rural and agriculture development as this will be the major factor in order to market and target to the ethical based markets; specifically in the fair trade and organic fields for Freekeh , Zaatar , and Olive oil .